- A professional knows what a proposal requires, because they've done it many times before (in Don's case, about 20 to 30 times a year)
- Information is king. A professional will quickly determine how to approach a new set of data from experience.
- Time. Pros may cost more, but can often knock out graphics is MUCH less a shorter time.
- Quality. Newbies will dress bad graphics with all sorts of odd tricks to make them look good. Pros don't do this.
Why hire a professional graphic consultant to do graphics? This comes up more often than you'd think. Somebody has a brother-in-law who went to art school, or somebody has a friend who knows Visio. Why not use them?